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Michael Wilkesen | Fit Profit Parters Owner & Financial Fitness Coach

About the Owner

Your Fitness-Focused Financial Partner Michael Wilkesen founded Fit Profit Partners with one mission: to bring financial clarity and sustainable profit growth to fitness, wellness, and nutrition professionals.

 

After earning his Associate of Science in Health & Kinesiology, Michael built his own successful fitness coaching practice—never working for a gym or studio—so he deeply understands the challenges of solo and small-team fitness businesses.

The Full Story

​Credentials & Expertise
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  • QuickBooks ProAdvisor – Certified expert in QuickBooks Online setup, customization, and training, tailored for fitness businesses

  • ACE Certified Personal Trainer – In-depth knowledge of client revenue models and service-based pricing

  • ACE Certified Group Fitness Instructor – Expertise designing and delivering group class experiences

  • ACE Youth Fitness Specialist – Specialized in youth program structures and revenue streams

  • Associate of Science in Health & Kinesiology – Solid foundation in anatomy, exercise science, and wellness industry best practices

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Why Michael Started Fit Profit Partners
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“I saw too many fitness professionals pouring their heart into every workout, only to feel overwhelmed by numbers and paperwork. Having run my own coaching practice from the ground up, I knew that precise financial systems would give them back time, reduce stress, and multiply profits.”

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What Drives Michael Every Day
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  • Integrity & Transparency – Honest guidance, clear communication, no hidden fees

  • Industry Specialization – CoAs and reporting built for personal training, group fitness, youth programs, retail, and recurring memberships

  • Results-First Mindset – Measurable KPIs, monthly reviews, and strategic insights that propel growth

  • Supportive Coaching Energy – Warm, direct collaboration—like having your own financial workout coach

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Behind the Scenes
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When Michael isn’t streamlining charts of accounts or testing new QuickBooks features, you’ll find him:

  • Leading peer-run workshops for independent trainers

  • Developing SOPs for online coaching businesses

  • Experimenting with wellness tech integrations

  • Enjoying a post-workout smoothie while brainstorming new client insights

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Ready to transform your fitness business numbers into your biggest asset?
Explore our services or book a strategy session to see how Michael and the Fit Profit Partners team can power your profit potential.

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